大理大学学报 ›› 2025, Vol. 10 ›› Issue (11): 43-50.

• 马克思主义理论-哲学 • 上一篇    下一篇

全媒体时代高校意识形态话语权建构路径研究

  

  1. 大理大学马克思主义学院,云南大理 671003
  • 出版日期:2025-11-15 发布日期:2025-12-05
  • 基金资助:
    云南省哲学社会科学规划项目(2023SBSJ13YB);大理大学思政课创新计划项目(DLDXSS058);大理大学育人
    工作研究项目(YRKTY202405);大理大学党建研究项目(DJYJ2024002);大理大学思政课教师专项(DLDXSS092)

Research on the Construction Paths of Ideological Discourse Power in Colleges
and Universities in the Omni-Media Era

  1. College of Marxism, Dali University, Dali, Yunnan 671003, China
  • Online:2025-11-15 Published:2025-12-05

摘要:

全程媒体、全息媒体、全员媒体、全效媒体深刻改变了信息获取和传播方式,影响高校意识形态领域安全。应提高政治站位,增强对意识形态工作重要性的认识;加强马克思主义理论建设,夯实话语理论基础;牢牢掌握意识形态工作的领导权,增强高校意识形态话语主导权;加强人才队伍建设,打造话语主体队伍,增强宣传队伍的话语能力;发挥思想政治理论课主阵地主渠道的作用,巩固话语阵地;用社会主义主流意识形态引导高校话语走向,增强话语思想内核;净化网络生态,优化话语环境;持续巩固全媒体时代高校意识形态领域安全。

关键词: 全媒体, 意识形态, 话语权, 路径

Abstract:

Whole-process media, holographic media, all-participant media, and all-effect media have profoundly transformed the ways of information access and dissemination, thereby exerting an impact on the security of the ideological domain in colleges and universities. It is necessary to raise political standing and enhance the understanding of the significance of ideological work, to strengthen the construction of Marxist theory and consolidate the theoretical foundation of discourse, to firmly grasp the leadership of ideological work and enhance the leading right of discourse in colleges and universities, to strengthen the development of talent teams,to build a team of discourse subjects and enhance the discourse capacity of the publicity team, to leverage the primary role of ideological and political theory courses as the main channel to consolidate discourse positions, to guide the direction of university discourse with the socialist mainstream ideology to strengthen its ideological core, and to purify the online ecosystem and optimize the discourse environment; and continuously consolidate ideological security in higher education institutions in the era of all-media.

Key words: omni-media, ideology, discourse power, path