短视频时代皖南古村落徽文化符号元素建构研究——基于隐喻抽取技术

大理大学学报 ›› 2025, Vol. 10 ›› Issue (9): 18-.

短视频时代皖南古村落徽文化符号元素建构研究——基于隐喻抽取技术

刘学玲

（安徽商贸职业技术学院国际商务与旅游学院，安徽芜湖　241002）

出版日期:2025-09-15 发布日期:2025-10-14
作者简介:刘学玲，讲师，主要从事旅游经济和游客行为研究。
基金资助:
安徽省高校重点科研项目（2022AH052734）；校级人文社科重点研究项目（2024KZR08）；高等学校省级质量工程项目教学研究项目（2024jyxm0922）；安徽省高校重点科研项目（2023AH052284）；安徽省职业与成人教育学会教育教学研究规划课题项目（AZCJ2023008）

Construction of Huizhou Cultural Symbolic Elements via ZMET in Ancient Villages of Southern Anhui in the Era of Short Videos

Liu Xueling

（School of International Business and Tourism, Anhui Business College, Wuhu, Anhui 241002, China）

Online:2025-09-15 Published:2025-10-14

摘要/Abstract

摘要：

基于符号学理论，以皖南古村落作为案例地，通过隐喻抽取，绘制皖南古村落徽文化符号共识地图，包含了三个维度共

32个典型徽文化符号元素，其中起始符号元素17个、连接符号元素9个、终结符号元素6个。结果表明：①皖南古村落徽文化符号系统是一个包含符号“对象”“再现体”“解释项”的复杂符号系统，旅游者通过“典型旅游吸引物识别—符号建构—符号流通”实现徽文化符号建构与互动；②通过对自然景观、建筑人文景观等的符号互动，旅游者建构出“画里乡村“”人文古韵“”秀丽儒雅”3个认知形象、“向往“”放松”2个正面情感形象和1个负面情感形象“可惜”；③正面的徽文化认知符号和正负面并存的情感符号揭示了皖南古村落的发展现状是机遇与挑战并存，要抓住机遇、正视危机，深度挖掘旅游吸引物资源，平衡古村落的商业化与原生态，实现文旅产业的高质量发展与徽文化的动态传承。

关键词: 短视频, 皖南古村落徽文化, 符号学, 符号建构, 隐喻抽取

Abstract: short video; Huizhou Culture in ancient villages of southern Anhui; semiotics; symbolic construction; ZMET

Key words:

, Based on semiotic theory, taking the ancient villages in southern Anhui as a case study, a consensus map of Huizhou cultural symbols in these ancient villages is constructed via ZMET. It contains a total of 32 typical Huizhou cultural symbolic elements across three dimensions, including 17 initial symbolic elements, 9 connecting symbolic elements, and 6 terminal symbolic elements. The results show that: ① The Huizhou cultural symbol system in ancient villages of southern Anhui is a complex system comprising the semiotic "object", "representamen", and "interpretant". Tourists achieve the construction and interaction of Huizhou cultural symbols through the process of "identification of typical tourist attractions-symbolic construction-symbolic circulation", ② Through symbolic interaction with natural landscapes, architectural and humanistic landscapes, etc., tourists construct three cognitive images: "painted countryside", "humanistic and ancient charm", and "beautiful and elegant", two positive emotional images: "longing" and "relaxation", and one negative emotional image: "pity", ③ The positive cognitive symbols of Huizhou Culture and the coexisting positive and negative emotional symbols reveal that the development of ancient villages in southern Anhui is faced with both opportunities and challenges. It is essential to seize opportunities, face up to crises, deeply tap into tourism attraction resources, balance the commercialization and authentic ecology of ancient villages, and finally realize the high-quality development of the cultural tourism industry and the dynamic inheritance of Huizhou Culture.

刘学玲.

短视频时代皖南古村落徽文化符号元素建构研究——基于隐喻抽取技术

[J]. 大理大学学报, 2025, 10(9): 18-.

Liu Xueling. Construction of Huizhou Cultural Symbolic Elements via ZMET in Ancient Villages of Southern Anhui in the Era of Short Videos[J]. Journal of Dali University, 2025, 10(9): 18-.