关键词: 成品油市场, 销售企业, 市场营销, 价格机制, 营销策略

Abstract: The financial crisis in 2008 has dramatically changed the external environment of oil sales enterprises.Administrative Measures on Oil Prices issued on May，2009 has also influenced the oil market.Faced with such internal and external factors，marketing of product oil is a difficult job for oil sales company.This article analyzes the external environment to explore the direction of marketing strategy adjustment for oil sales enterprises.And based on this，it presents that oil sales companies should focus on market，converting marketing strategies and restructuring marketing organization，so as to establish a quick response system to price changes and to further develop and expand enterprises.
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Key words: product oil, sales companies, marketing, price mechanism, marketing strategy