西南石油大学学报(社会科学版) ›› 2011, Vol. 4 ›› Issue (5): 15-19.DOI: 10.3863/j.issn.1674-5094.2011.05.003

• 石油与天然气软科学 •    下一篇

四川省加油站多元化经营探析

罗洪群 李棋 明阳 王凤   

  1. 西南石油大学经济管理学院，四川 成都 610500
  • 收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2011-09-20

AN ANALYSIS OF DIVERSIFICATION OF GAS STATION OPERATION IN SICHUAN

LUO Hong-qun LI Qi MING Yang WANG Feng   

  1. School of Economics and Management，Southwest Petroleum University，Chengdu Sichuan 610500，China
  • Received:1900-01-01 Revised:1900-01-01 Online:2011-09-20

摘要： 面对世界各大知名石油公司陆续登陆中国成品油市场，国内加油站纷纷开展多元化经营以应对新的市场竞争，多元化经营成了各加油站的未来发展趋势。针对四川省加油站多元化经营现状，在对四川省加油站非油品市场进行SWOT分析的基础上，指出四川省加油站非油品业务尚处于过渡阶段，市场还未成熟，缺乏竞争力和控制力，并提出了符合四川省加油站特色的、实现多元化经营的6点具体建议，对四川省加油站多元化经营的健康快速发展，抵御外来市场的冲击具有重要的现实意义

关键词: 四川, 加油站, 非油品市场, 多元化经营, SWOT

Abstract: Diversification is now becoming the future direction of development of gas stations in Sichuan as world famous petroleum companies break into the Chinese refined oil market one after another，and the domestic gas stations began dealing with the new competitions by diversifying their management.But the nonoil business of Sichuan gas station is still at the starting stage and immature which lacks the competitive power to win the market.Based on the SWOT analysis of the market of nonoil products in Sichuan gas stations，this paper presents a series of proposals which fit well to the current situation of Sichuan gas stations，hoping to help Sichuan gas stations to resist the external impact from foreign companies and to develop in a more healthy and faster way.

Key words: Sichuan, gas station, market of non oil products, diversification, SWOT

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