西南石油大学学报(社会科学版) ›› 2010, Vol. 4 ›› Issue (6): 31-34.DOI: 10.3863/j.issn.1674-5094.2010.06.006

• 石油与天然气软科学 • Previous Articles     Next Articles

MARKETING STRATEGIES BY OIL-SELLING ENTERPRISES UNDER THE NEW PRICE MECHANISM

LUO Jun-gang1 GUO Yu-lin1 WANG Yi-juan2   

  1. 1.Ziyang Branch of Sichuan Marketing Company，PetroChina，Ziyang Sichuan，641300，China；2.School of Economics and Management，Southwest Petroleum University，Chengdu Sichuan，610500
  • Received:1900-01-01 Revised:1900-01-01 Online:2010-11-20

Abstract: The financial crisis in 2008 has dramatically changed the external environment of oil sales enterprises.Administrative Measures on Oil Prices issued on May，2009 has also influenced the oil market.Faced with such internal and external factors，marketing of product oil is a difficult job for oil sales company.This article analyzes the external environment to explore the direction of marketing strategy adjustment for oil sales enterprises.And based on this，it presents that oil sales companies should focus on market，converting marketing strategies and restructuring marketing organization，so as to establish a quick response system to price changes and to further develop and expand enterprises.

Key words: product oil, sales companies, marketing, price mechanism, marketing strategy

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