西南石油大学学报(社会科学版) ›› 2011, Vol. 4 ›› Issue (3): 7-12.DOI: 10.3863/j.issn.1674-5094.2011.03.002
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XU Qiang
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Abstract: Gaining the core competitive advantages in oil products sales is of great importance in CNPC′s marketing strategy.This paper briefly summarizes CNPC′s achievements in oil market in the past 10 years，and analyzes the gaps between the achievements and CNPC′s strategic goal.Based on the above analysis，the author suggests some effective measures for marketing companies to gain competitive edges in the fierce market competition.
Key words: oil products, market development, competitive strategy, marketing, branding strategy
CLC Number:
F407.22
XU Qiang. SOME THOUGHTS ON CHINA NATIONAL PETROLEUM CORPORATION′S(CNPC) OIL PRODUCTS BUSINESS DEVELOPMENT[J]. 西南石油大学学报(社会科学版), 2011, 4(3): 7-12.
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