生成式人工智能时代网络公共话语空间治理的新态势

西南石油大学学报(社会科学版) ›› 2025, Vol. 27 ›› Issue (1): 18-26.

生成式人工智能时代网络公共话语空间治理的新态势

田淑慧

黑龙江大学马克思主义学院, 黑龙江哈尔滨 150080

发布日期:2025-01-25
作者简介:田淑慧,黑龙江大学马克思主义学院博士研究生,东北石油大学马克思主义学院讲师,研究方向：国外马克思主义。
基金资助:
国家社会科学基金项目“新时代网络公共话语空间的意识形态治理研究”（19BKS094）；黑龙江省高等教育教学改革项目思想政治理论课及“习近平新时代中国特色社会主义思想”专题教学改革研究专项“思政课教学中网络社会思潮辨析引导研究”（SJGSX2022006）。

The New Situation of Network Public Discourse Space Governance in the Era of Generative Artificial Intelligence

TIAN Shuhui

School of Marxism, Heilongjiang University, Harbin Heilongjiang, 150080, China

Published:2025-01-25

摘要/Abstract

摘要： ChatGPT等生成式人工智能是新一代人工智能的代表性技术,它由于算法设计与数据选择的意识形态倾向、自主学习与计算生成新内容的意识形态性以及对社会舆论和意识形态环境的影响等因素,使其具有意识形态属性。在网络公共话语空间,生成式人工智能可能因为数据偏见与算法歧视,增加意识形态渗透风险；产生劳动主客体异位,导致意识形态撕裂风险；带来工具理性僭越价值理性,引发意识形态退化风险。因此,要着重从自主研发利用生成式人工智能技术入手,坚持伦理先行,内嵌主流价值观念,以“中国话语”破解“西方话语”。

关键词: 生成式人工智能, ChatGPT, 网络公共话语空间, 技术异化, 算法治理

Abstract: Generative artificial intelligence, with ChatGPT as a representative technology of the new generation of artificial intelligence, has ideological attributes due to the ideological orientation of algorithm design and data selection, the ideological nature of autonomous learning and computing to generate new content, and the influence on social public opinion and ideological environment. In the online public discourse space, generative artificial intelligence may increase the risk of ideological infiltration due to data bias and algorithmic discrimination, which may result in the displacement of labor subject and object and lead to the risk of ideological fragmentation, and may lead to the usurpation of value rationality by instrumental rationality and trigger the risk of ideological degeneration. Therefore, we need to focus on independent research and development of generative artificial intelligence technology, adhering to ethics and mainstream values, and use "Chinese discourse" to compete against "Western discourse".

Key words: generative artificial intelligence, ChatGPT, network public discourse space, technology alienation, algorithm governance

中图分类号:

TP18
C912.63

田淑慧. 生成式人工智能时代网络公共话语空间治理的新态势[J]. 西南石油大学学报(社会科学版), 2025, 27(1): 18-26.

TIAN Shuhui. The New Situation of Network Public Discourse Space Governance in the Era of Generative Artificial Intelligence[J]. Journal of Southwest Petroleum University(Social Sciences Edition), 2025, 27(1): 18-26.