关键词: 城市加油站, 营销绩效, 指标体系, 销售行为

Abstract: In the competitive market model,the performance of city gas station is created by the acts of sales,while the sales are generated by the behavior of consumer awareness,consumer behavior,the competitive environment,marketing innovation and other elements of composition,performed by the sales marketing common elements of the result.Based on this understanding,such factors as sales of consumer awareness,buying behavior,market structure,innovation constitute the overall index,and according to intron system,the main indicators of the indicators are decomposed,the city gas stations Marketing Performance Evaluation System is constructed,in accordance with the index system level nature,by using hierarchical analysis methods and selection of specific stations,the construction of the index system is tested.The results show that consumer satisfaction,loyalty and recognition of the quality of service performance of gas stations have an important impact on marketing.

Key words: city gas station, marketing performance, index system, sales practices