关键词: 数字技术, 优质文化资源, 乡村公共文化, 公共性偏移, 乡村振兴, 新大众文艺

Abstract: Against the backdrop of digital and intelligent transformation reshaping social structures, promoting the direct delivery of high-quality cultural resources to rural areas is a key initiative for improving the public cultural service system in the new era. Digital technology can reshape the supply mode, spatial form, and governance mechanisms of high-quality cultural resources by restructuring the synergistic relationships among the supply side, the spatial side, and the governance side. It enables 3 fundamental shifts: the supply of high-quality cultural resources from one-way downward allocation to precise adaptation, the dissemination of such resources from dependence on physical venues to sharing in digital spaces, and their governance from project-driven approaches to collaborative co-governance, thereby providing effective support for bringing high-quality cultural resources directly to rural areas. However, the actual effectiveness of this endeavor is severely constrained by obstacles: impediments caused by urban-rural digital infrastructure gaps, the disembedding of high-quality cultural resources from rural daily life practices, and the risk of publicness deviation during platform-based operations. To promote the sustainable integration of high-quality cultural resources into rural communities, proactive measures should be taken, including addressing gaps in digital infrastructure, restructuring the mode of technological embedding, and improving platform operating mechanisms, so that these resources can truly reach rural areas with precision and foster mutual growth and prosperity.

Key words: digital technology, high-quality cultural resources, rural public culture, publicness deviation, rural revitalization, new mass literature and art