Abstract: The low-altitude economy serves as a new engine of economic growth, with low-altitude data factors being the core of activating its market. The morphological shift of low-altitude data from "resources" to "factors" enables them to become eligible commodities and assets, entering the stages of market circulation, trading, and pricing mechanisms, thereby laying a solid object-based foundation for the marketization of low-altitude data factors. Nevertheless, in the current process of marketization, low-altitude data factors face practical obstacles, including unclear property rights systems, impeded trading mechanisms, imperfect benefit-distribution systems, and inadequate security frameworks, which hinder their enabling effects from being fully unleashed. In view of this, it is imperative to be guided by the theory of coherent governance. This entails reforming traditional governance concepts, establishing principles that equally emphasize development and security as well as rights and responsibilities, refining rules for data circulation and utilization, strengthening institutional support for the low-altitude data factor market, improving classified and graded management of low-altitude data, innovating agile and multi-dimensional data regulatory models, advancing the integration of blockchain and privacy-preserving computing technologies, and deploying dynamic monitoring and early-warning systems for low-altitude data risks. By implementing these measures, a coherent legal pathway integrating concepts, institutions, regulation, and technologies can be constructed, thereby facilitating the full release of the value of low-altitude data factors and empowering high-quality development of the low-altitude economy.

Key words: marketization of low-altitude data factors, coherent governance, low-altitude economy, data factors, digital economy, data law