大理大学学报
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黄兴亚
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Huang Xingya
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摘要： 基于Kress 和Van Leeuwen视觉语法的理论框架，从再现意义、互动意义和构图意义等三个元功能意义出发，对《2015 年网络流行语漫画》进行多模态话语分析。从叙事意义和概念意义的视角，分析漫画的再现意义；从接触、社会距离、态度和情 态的视角，分析漫画的互动意义；从信息价值、突显、框架的视角，分析漫画的构图意义。将图像的观察者引入到更直观的交际 语境中，在直观的语境中，从多个模态、多个渠道对图像进行解读，从而加深对漫画的理解。
Abstract: Based on Kress and Leeuwen's theoretical framework of visual grammar, this paper offered a multimodal discourse analysis on The Comics of Network Buzzwords in 2015 from three meta-functional meanings: representational meaning, interactive meaning and compositional meaning. This paper analyzed the representational meaning of the comics from the perspective of narrative representation and conceptual representation; the interactive meaning of the comics from the perspective from contact, social distance, attitude and modality and compositional meaning of the comics from the perspective of information value, salience and framing. Thus, the viewers of the comics are put into a visual communication context, in which the viewer of the comics can interpret the comics from the multiple modes or multiple channels to deepen the understanding of the comics.
黄兴亚. 基于视觉语法的《2015年网络流行语漫画》的多模态分析[J]. 大理大学学报, DOI: 10. 3969 / j. issn. 2096-2266. 2017. 03. 006.
Huang Xingya. Multimodal Discourse Analysis on The Comics of Network Buzzwords in 2015 Based on Visual Grammar[J]. Journal of Dali University, DOI: 10. 3969 / j. issn. 2096-2266. 2017. 03. 006.
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链接本文: http://journal15.magtechjournal.com/Jwk_dlxyzk/CN/10. 3969 / j. issn. 2096-2266. 2017. 03. 006
http://journal15.magtechjournal.com/Jwk_dlxyzk/CN/Y2017/V2/I3/31
