15 January 2026, Volume 11 Issue 1
Emotional Foundations, Contemporary Responsibilities, and the Chinese Approach to Enhancing#br# Cultural Heritage Protection and Transmission#br#
Xie Weiming
2026, 11(1):  1-10.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 001
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General Secretary Xi Jinping's important discourse on the protection and inheritance of cultural heritage constitutes a vital
component of Xi Jinping Thought on Culture. By interpreting his key ideas on strengthening cultural heritage protection and inheritance from the three dimensions of emotional foundation, historical responsibility, and practical approach, this paper reveals the emotional commitment of Chinese Communists, represented by Xi Jinping, to respecting and cherishing cultural heritage, their strong sense of responsibility in preserving cultural roots, and their exploration of Chinese approaches and solutions for safeguarding and transmitting cultural heritage. These perspectives collectively demonstrate the humanistic care, sense of mission, and practical wisdom of the Communist Party of China (CPC) in the realm of cultural heritage protection and inheritance. Furthermore, the analysis contributes to a more comprehensive understanding of the implementation and effectiveness of Xi Jinping Thought on Culture in this field, as well as the role and significance of cultural heritage in ensuring the continuous transmission of Chinese civilization.
The Coordinated Development of the "Two Civilizations": A Chinese Solution to Overcome the Dilemma#br# of Western Modernization—An Academic Explanation Based on Xi Jinping Thought on Culture#br# and the "Two Combinations"
Gao Jianhua
2026, 11(1):  11-17.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 002
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 Chinese modernization takes the integrated development of material civilization and spiritual civilization, often referred to
as the "two civilizations, " as its fundamental pathway. This approach directly addresses the civilizational dilemmas embedded in
Western-style modernization. It consistently prioritizes human value and human subjectivity, upholds a people-centered development
philosophy, clarifies the instrumental nature of capital, and restores its essential orientation toward serving human development. In doing so, Chinese modernization effectively transcends the inherent contradictions of modernity and offers a meaningful Chinese solution to global modernization challenges. The "genetic code" for the coordinated development of the two civilizations is profoundly embedded in the ideological wisdom represented by the“ Two Combinations".
Mission Imperatives and Practical Approaches to Building a Culturally Strong Country
Xu Jiaxi
2026, 11(1):  18-24.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 003
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 Confronting new era transformations and the mission of national rejuvenation, building up China's cultural strength has
become the CPC's cultural mission in the new era. The proposal of the "Two Combinations," especially the "Second Combination,"
offers fundamental guidance for this endeavor. Establishing cultural subjectivity is equally a crucial prerequisite for building up
China's cultural strength. This requires breaking free from the shackles of Western-centralism and establishing, at all levels, a system
of thought and institutions that aligns with China's national conditions and the essence of Chinese culture. In practice, building a
culturally strong China demands unwavering commitment to the socialist path of cultural development with Chinese characteristics.
This includes drawing on fine traditions by selecting, adapting, and revitalizing the essence of outstanding traditional Chinese culture;
upholding firm convictions to inherit and promote revolutionary culture; and advancing with the times by vigorously developing
advanced socialist culture.

Research on the Reproduction of Rural Public Cultural Space in Ethnic Minority Regions:#br# A Case Study of LIBRAIRIE AVANT-GARDE in Shaxi Ancient Town, Western Yunnan
Shen Yufei, Gao Liting
2026, 11(1):  25-33.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 004
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 Grounded in the context of China's "post-rural" transformation, this study employs Lefebvre's spatial production theory
and takes LIBRAIRIE AVANT-GARDE, a modern cultural space located in Beilong Village of Shaxi Ancient Town on the Tea-Horse
Ancient Road in western Yunnan, as its research object. From the perspective of the coordinated development of material civilization
and spiritual civilization, it explores the role of the reproduction of rural public cultural space in advancing common prosperity.
Through a triadic dialectical framework of spatial practice, spatial representation and representational space, it reveals that the
reproduction of rural public cultural spaces is not only a product of social change but also a creative practice of mass subjectivity. By
integrating tradition and modernity, this practice renews physical spaces while reconstructing rural cultural identity and activating
contemporary functional values. It enhances endogenous development momentum in rural areas and safeguards ethnic cultural roots,
offering theoretical insights and practical references for ethnic regions pursuing a Chinese modernization path that harmonizes material and spiritual progress.

Research on Digital Technology-Enabled Dissemination of Ethnic Sports Culture Industry#br# in the Context of Rural Revitalization
Huang Yun, Wang Jianchao
2026, 11(1):  34-43.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 005
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Against the backdrop of rural ethnic sports development practices, this study employs field research, in-depth interviews,
and questionnaire surveys to construct an analytical framework based on Partial Least Squares Structural Equation Modeling (PLSSEM). It systematically explores the pathways and impact mechanisms through which digital technology facilitates the dissemination of ethnic sports culture industries. This study focuses on the developmental realities of rural ethnic sports, aiming to clarify the connotations and significance of integrating digital technology with ethnic sports, and to reveal its role in promoting high-quality rural development. By fully leveraging the driving advantages of digital technology, it assists in the modernization of traditional ethnic sports, propels the creative transformation and innovative development of the sports and cultural industry, defines the mission positioning and developmental direction of ethnic sports within a digital context, further stimulates endogenous momentum for rural revitalization, and advances the comprehensive enhancement of rural industrial revitalization and farmers' quality of life.
Analysis of the Evolution of County-Level Economic Development Disparities in Guangdong Province Based on PCA and GIS Technologies
Chen Hongshou
2026, 11(1):  44-51.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 006
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 Based on the panel data of counties(cities) in Guangdong Province from 2018 to 2022, 17 evalution indicators that reflect regional economic development disparities were selected. Using Principal Component Analysis (PCA) and Geographic Information System (GIS) methods, this study evaluated the spatial and temporal patterns of economic development across these counties. The results show that the economic development levels of the 57 counties exhibit a "pyramid-shaped" distribution, characterized by a small number of top-performing regions, a moderate number of mid-level regions, and a large proportion of lower-tier regions. The findings indicate that while Guangdong's county-level economies demonstrate strong synergistic development, the trend of uneven economic growth continues to expand. Based on the clustering analysis results, corresponding countermeasures and recommendations are proposed. 
The Mechanism and Strategies of Rural Revitalization Promotion Through Complementary#br# Resource Sharing Between Scenic Areas and Villages: A Case Study of a Rural Pastoral Complex
Li Pandao, Wang Lijun
2026, 11(1):  52-63.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 007
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Complementary resource advantages between scenic areas and rural villages play a vital role in promoting rural revitalization. Under the rural revitalization strategy, developing indigenous rural resources, activating rural tourism assets, and organically integrating scenic-village resources can lead to more efficient resource allocation. This approach promotes the integration of scenic areas and villages, the convergence of culture and tourism, and the fusion of primary, secondary, and tertiary industries. Taking the Chaxichuan Pastoral Complex in Zhubian Town as the research case, this study illustrates the mechanism through which complementary resource sharing between scenic areas and villages within the pastoral complex contributes to rural revitalization, from five dimensions: ecology, culture, industry, organization, and talent. In response to challenges such as idle rural resources and underdevelopment within the complex, the study explores strategies to support rural revitalization. These include enhancing farmers’ production skills, innovating talent recruitment mechanisms, strengthening grassroots Party organization development, adopting new approaches to cultural dissemination, introducing industrial projects, and developing characteristic towns. These findings provide valuable insights for advancing comprehensive rural revitalization.
A Study on the Interpretation of the Modern Chinese Verb "打( dǎ)"
Jiao Zihuan, Peng Xiaojuan
2026, 11(1):  64-70.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 008
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 From the perspective of foreign-oriented Chinese dictionary definitions, this study employs corpus linguistic methods to
conduct quantitative and qualitative research on the modern Chinese hand-related verb "打(dǎ)". It reclassifies and describes the
semantic distribution of "打(dǎ)" in contemporary Chinese.
Translation Strategies of Metaphorical Traditional Chinese Medicine Prescriptions from the#br# Perspective of Eco-translatology
Chen Yan, Zhou Xiuying
2026, 11(1):  71-76.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 009
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 The translation of traditional Chinese medicine (TCM) in literary works plays a crucial role in promoting the global
dissemination of TCM culture. From the perspective of eco-translatology, this paper examines the English translations of A Dream of
Red Mansions by Yang Xianyi and Gladys Yang, and by David Hawkes. It investigates the translators' choices among thick translation,
thin translation, and literal translation for metaphorical TCM prescriptions and explores new approaches to disseminating TCM culture
globally. The findings show that Yang Xianyi and Gladys Yang tend to adopt a foreignizing strategy that relies primarily on literal
translation and omission, leaning toward thin translation. This approach, which preserves Chinese cultural nuances, constitutes a form
of "adaptive reduction" in eco-translatology. By contrast, Hawkes favors a domesticating strategy and thick translation, employing free
translation, explanation, loan translation, and amplification, an approach corresponding to "adaptive addition" in eco-translatology. For
prescriptions rich in cultural connotations, thick translation helps construct deeper cultural contexts and cognitive schemas, yet often
results in lengthy translations. In such cases, thin translation serves as an effective complementary strategy to better convey the cultural essence of the source language.
Ethnic Cultural Integration from the Perspective of the Spatial Production Theory:#br# A Case Study of Yunnan's Multi-ethnic Culture in Patterns and Rituals
Na Zhangyuan, Zhang Jirui
2026, 11(1):  77-84.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 010
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Patterns and Rituals represents the fruitful outcome of Professor Jia Man's years of dedicated research. Drawing upon
fieldwork conducted in Cangyuan, Yulong County, Pingbian, Eshan Tadian, Shalang, and Shangri-La in Yunnan, this work vividly
depicts through text and imagery the multi-ethnic cultures that have organically grown and evolved within Yunnan's diverse spatial
contexts. It offers valuable insights from a multi-spatial analytical perspective. Applying the Spatial Production Theory to examine the
historical evolution of patterns and rituals amid modernization and urbanization facilitates exploring living inheritance pathways for folk
cultures imbued with the sentiments of various ethnic groups. It further prompts reflection on how power structures and capital logic,
through cultural symbolization within multi-ethnic spaces, drive spatial reorganization, and serves as a vivid practice in consolidating
the sense of community for the Chinese nation.
Cultural Integration Between the Han and Bai Ethnic Groups: A Study of the Xizhou#br# "Heavenly Match"( Tianxian Pei) Dabenqu
Zhao Jincan, Dou Ziran
2026, 11(1):  85-91.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 011
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 The Xizhou version of "Heavenly Match" (Tianxian Pei) is a product of a Han folk tale transmitted into Bai communities.
Bai dabenqu performers engaged in an artistic re-creation by integrating local ethnic characteristics. While adapting and transplanting
the story, they sang it in the Bai language, recorded it in Bai script, and employed traditional Bai performing arts. In the process of reinterpretation, they also infused the narrative with the sentiments and worldview of the Bai people, thereby "localizing" and
"ethnicizing" a story of Han origin. As such, the Bai dabenqu "Heavenly Match" serves as a vivid example of the ethnic exchange,
communication and integration. Through a comparative analysis of the text, lyrics, artistic forms, and ideological-cultural dimensions,
this paper explores the deeper cultural logic behind the construction of a strong sense of community for the Chinese nation.
A Social Network Analysis of Influencing Factors for the Implementation of#br# Public-Private Partnership( PPP) Projects in Public Sports
Liu Xiaohu, Pan Jialing, Jian Zhaodong, Chen Changzhou
2026, 11(1):  92-101.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 012
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 The effective integration of public sports sectors with PPP cooperation models can fully leverage market-driven operations
and government resource allocation capabilities, representing the current optimal solution for upgrading public sports services.
However, due to inherent characteristics such as PPP project investment amounts and cooperation durations, coupled with current
policy and economic development asymmetries, public sports PPP projects still face challenges in implementation efficiency during
practical advancement. This study employs a literature review and expert interview method to identify and summarize the influencing
factors of the implementation of PPP projects in public sports, and constructs a classification framework of these factors. Using social
network analysis (SNA), it analyzes the network of influencing factors at both the individual node and overall network levels. Through comprehensive analysis of specific indicators such as centrality and block models, six key influencing factors (including investment amount and return mechanisms) and their associated impact pathways are concluded. Based on these findings, the study proposes corresponding optimization recommendations for project implementation pathways by integrating key influencing factors and pathways: increasing the proportion of fiscal expenditure and strengthening regional policy support; consolidating regional resource advantages and establishing a talent ladder model; and calibrating investment scale while optimizing project return mechanisms.
Research on the Necessity and Feasibility of Constructing a Mobile Platform for Ethnic Traditional Sports#br# Public Services in the Digital Age
Long Fengying, Song Donghuan, Hou Jingyi, Mei Xi
2026, 11(1):  102-112.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 013
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This study conducted an in-depth investigation into the current use of existing public service platforms for ethnic
traditional sports. The survey results indicate several issues in their practical application. The content displayed on current platforms is
incomplete and presented in a single format; information dissemination remains largely static, with low update frequency and weak
interactivity; there are few dedicated mobile platforms, resulting in limited public service capacity for ethnic traditional sports; and
promotional information suffers from fragmentation, repetition, and redundancy. To address these issues, the study recommends
integrating textual, visual, audio, video, and third-party data resources related to ethnic traditional sports to build a mobile public
service platform. This platform should consolidate functions such as data collection, integration, analysis, application, promotion, and
resource sharing. By leveraging terminals such as web portals, mobile applications, WeChat Official Accounts, and short-video
platforms, the platform can enhance public service capacity for ethnic traditional sports and better meet the diverse sporting needs of
the public.
A Brief Discussion on Organized Cross-Border Telecom and Online Fraud Crimes in Northern Myanmar
Mei Ying
2026, 11(1):  113-120.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 014
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Northern Myanmar has become a breeding ground for organized cross-border telecom and online fraud, a result of the
combined effects of the internal survival and development needs of ethnic armed groups in the region, the external demand for low
criminal costs among cross-border telecom and online fraud syndicates, and the unique geographical, political, historical, and cultural
conditions of Northern Myanmar. As a system consisting of upstream, midstream, and downstream segments of the black industry chain, the organized cross-border telecom and online fraud operations in Northern Myanmar operate in an orderly manner with protection from local armed forces. They are characterized by strong organizational centralization, systematization, high professionalism and concealment of crimes, as well as prominent regional features. Addressing such fraud presents governance challenges, including difficulties in joint law enforcement, evidence collection, asset recovery, arrests, and extraditions. Currently, as these organized crossborder telecom and online fraud activities shift to the Thailand-Myanmar border, collaborative governance, technological enhancement, and proactive counter-fraud measures remain essential for effective management.

Research on Improving Hotel Catering Service Quality Based on Online Text Analysis:#br# A Case Study of Grand Hyatt Shanghai Jinmao
Xiao Honglei, Zeng Lin, Chen Yuming
2026, 11(1):  121-128.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 015
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Improving the quality of catering services is of great significance for enhancing customer satisfaction, strengthening a hotel's brand image, and improving its market competitiveness. This study takes the Grand Hyatt Shanghai Jinmao as the research case
and employs online text analysis to examine relevant reviews from Dianping.com through high-frequency word analysis, semantic
network analysis, and sentiment analysis. The findings show that customers' online evaluations of the hotel's catering services mainly
revolve around three dimensions: service, environment, and cuisine. Key factors affecting service quality include the reliability,
responsiveness, and assurance of service delivery; environmental elements such as ambiance and facilities; and cuisine-related factors
such as pricing, taste, and portion size. Based on these results, this paper proposes targeted countermeasures and recommendations
from the three aspects of service, environment, and cuisine.