大理大学学报 ›› 2026, Vol. 11 ›› Issue (1): 121-128.DOI: 10. 3969 / j. issn. 2096-2266. 2026. 01. 015

• 管理学-领导科学 • 上一篇    

基于网络文本分析的酒店餐饮服务质量提升研究#br# ——以上海金茂君悦大酒店为例

  

  1. 1.云南农业大学人文社会科学学院,昆明 650201; 2.云南农业大学园林园艺学院,昆明 650201
  • 收稿日期:2025-07-17 修回日期:2025-09-15 出版日期:2026-01-15 发布日期:2026-01-15
  • 作者简介:肖洪磊,教授,主要从事乡村旅游与乡村振兴研究。
  • 基金资助:
    云南省研究生优质课程建设项目(2023YJSYZKC06);云南省专业学位研究生教学案例库建设项目
    (2024YJSALK01);云南省哲学社会科学规划科普项目(SKPJ2025009);云南省社科联—云南农业大学联合专
    项项目(LHZX2025037);云南农业大学第二批校级一流本科课程建设项目(2021YLKC049);云南农业大学第
    三批校级一流本科课程建设项目(2023YLKC037)

Research on Improving Hotel Catering Service Quality Based on Online Text Analysis:#br# A Case Study of Grand Hyatt Shanghai Jinmao

  1. 1. College of Humanities and Social Sciences, Yunnan Agricultural University, Kunming 650201, China;
    2. College of Landscape Architecture and Horticulture, Yunnan Agricultural University, Kunming 650201, China
  • Received:2025-07-17 Revised:2025-09-15 Online:2026-01-15 Published:2026-01-15

摘要:  餐饮服务质量的提升对提高顾客满意度、提升酒店品牌形象与市场竞争力具有重要意义。以上海金茂君悦大酒店为
研究地,运用网络文本分析法,选取大众点评上的相关评论进行高频词、语义网络和情感分析。研究发现:顾客对上海金茂君
悦大酒店餐饮服务的网络评论聚焦在服务、环境、菜品三个维度,服务的可靠性、响应性保证性,环境的环境气氛、设施设备,菜
品的价格、味道和份量成为影响和制约该酒店餐饮服务质量的突出问题。基于以上分析,从服务、环境、菜品三方面提出相应
的对策建议。

关键词:  , 网络文本分析;餐饮服务质量;酒店

Abstract: Improving the quality of catering services is of great significance for enhancing customer satisfaction, strengthening a hotel's brand image, and improving its market competitiveness. This study takes the Grand Hyatt Shanghai Jinmao as the research case
and employs online text analysis to examine relevant reviews from Dianping.com through high-frequency word analysis, semantic
network analysis, and sentiment analysis. The findings show that customers' online evaluations of the hotel's catering services mainly
revolve around three dimensions: service, environment, and cuisine. Key factors affecting service quality include the reliability,
responsiveness, and assurance of service delivery; environmental elements such as ambiance and facilities; and cuisine-related factors
such as pricing, taste, and portion size. Based on these results, this paper proposes targeted countermeasures and recommendations
from the three aspects of service, environment, and cuisine.

Key words:  online text analysis, catering service quality, hotel

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