J4 ›› 2011, Vol. 10 ›› Issue (11): 5-8.
江南和云南是我国古镇旅游的两大代表性区域。二者凭借丰富的古镇资源、较早的开发意识和显赫的旅游成效使旗下
的周庄、和顺成为当今我国古镇旅游开发的代名词，同时成就的“周庄模式”与“和顺模式”也为进行旅游开发的各地古镇争相借鉴和效仿。但由于二者在区域经济、地域文化、空间组织等方面存在明显差异，因此其旅游开发模式也有较大区别。就古镇旅游区域经济背景、空间模式、产业模式等方面对周庄、和顺进行对比，分析不同区域间古镇旅游开发存在的差异，旨在对我国古镇旅游的保护与开发产生有效启示。
Jiangnan Region and Yunnan Province are two representative areas of ancient town tourism in China. Relying on their rich ancient town resources, prior development consciousness and prominent tourist achievements, Jiangnan Zhouzhuang and Yunnan Heshun have become the ancient town tourism development pronoun in China, and at the same time, the successful "Zhouzhuang Mode" and "Heshun Mode" are followed by many ancient towns for reference. Nevertheless, their tourism development modes are varied due to their distinct differences in regional economy, local culture and spatial organization. Aiming to provide an effective
revelation to the domestic ancient town protection and development, this article compares Zhouzhuang and Heshun from regional economic background, spatial and industry model, and then analyzes the differences of ancient town tourism in different regions.
