门户网站重大体育赛事报道的变迁

J4 ›› 2011, Vol. 10 ›› Issue (11): 13-17.

门户网站重大体育赛事报道的变迁

互联网技术的快速发展，不仅助推了网络媒体的新闻实践，也促使网络体育新闻的传播形态不断产生变革。借由对新浪网的NBA总决赛报道这一典型个案进行分析，将可呈现出国内门户网站在应对重大体育赛事上，新闻报道模式与新闻理念的变迁轨迹。

云南大学新闻系，昆明 650091

收稿日期:2011-07-05 出版日期:2011-11-15 发布日期:2011-11-15
作者简介:冯济海，硕士研究生，主要从事网络传播研究.

On the Changes of Important Sport Event Report on Portal Website

The rapid development of Internet technology has not only promoted news practice through network media, but also impelled the reform of communication form of network sports news. A typical case study of NBA Final report from sina.com.cn will display the changes of news report mode and news concept of domestic portal websites on important sports event.