J4 ›› 2012, Vol. 11 ›› Issue (2): 17-21.
运用SWOT法，剖析安徽省健身娱乐业发展的优势、劣势、机遇和挑战，为健身娱乐业发展战略的制定提供依据。认为：当前安徽省健身娱乐业发展的优势有劳动力成本低等；劣势有人力资源总体素质不高、场所设施问题较多、健身指导技术和经营方式滞后、营销水平和服务差异化程度低等；面临的机遇是有利的政策、经济与城镇居民可支配收入和消费性支出较快增长、人口素质与城镇化水平提升等；面临的挑战是市场增长较慢、消费者讨价还价能力增强等。
The paper draws upon SWOT method to analyze the strengths, weaknesses, opportunities, and threats of Anhui fitness and entertainment industry, aiming to offer the basis for strategy-making. Its strengths include the low manpower cost, etc.; weaknesses include the poor quality of human resources, many problems existing in facilities, backward fitness direction and operational way, low level of marketing and lack of service difference, etc.; opportunities mainly involve favorable policies, rapid growth of the economy and urban resident income and expenditure, promotion of population quality and urban level; threats mainly involve the slow growth of market, intensification of consumer capability for bargaining.
