J4 ›› 2016, Vol. 1 ›› Issue (7): 77-81.

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Constructing the Practical Teaching System, Improving Students' Practical Ability: Exploration and
Reflection on the Practical Teaching of Advertising Specialty in Dali University

  

  1. （1. College of Chinese Language and Literature, Dali University, Dali, Yunnan 671003, China; 2. Radio and Television Culture Center
    of Wuyin County, Weishan, Yunnan 672400, China）
  • Received:2016-02-29 Online:2016-07-15 Published:2016-07-15

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Abstract:

The realization of the goal of cultivating talents in higher education is closely related to the construction of practice
teaching system. Advertising, as a technology and knowledge intensive, and applicable specialty, is holding tight of its teaching goal of
improving students' practical ability. Through the enhancement of practical teaching concept, setting practical curriculum, training
professional skills, this paper explores the construction of scientific and practical teaching system, summarizes the experiences and
reflects on the cultivation approach of professional talents.

Key words: Advertising specialty, practice teaching, ability enhancement, exploration and reflection

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