Abstract:

The unique folk culture ecology of Dali Bai Autonomous Prefecture yields extremely rich Intangible Cultural Heritage
which is now transmitted through hearing, written language and internet. However, the means and effects of propagation still need to be
improved for deficiency in innovating and integrating communication designs and expressions, in combining the traditional ways and
network, and in building a solid, highly interactive cultural atmosphere. We need to strengthen the system construction, look for more
investment, enhance academic researches, follow the law of communication, and pay attention to the art of communication to preserve
Intangible Cultural Heritage of Dali Prefecture.

Key words: Dali Prefecture, Intangible Cultural Heritage, mediated protection