Abstract: Tourism supply-side structural reform is a necessary stage in optimizing tourism industrial structure and an important
measure of activating the tourism market under the China's New normal. It is also an active adjustment to realize the healthy and
sustainable development of tourism industry. Based on the problems and contradictions existing in the tourism supply-side structural
reform, this paper makes a multidimensional analysis of tourism supply-side structural reform from the starting point, essential point,
key point and main focus and tries to seek a break-through route and direction of tourism supply-side structural reform, so as to
promote the studies on tourism supply-side structural reform.

Key words: tourism economy, tourism supply-side, tourism reform