Abstract: Body consumption is a kind consumption for beautiful appearances. As an important consumer expenditure for female
college students, it shows the group characteristics of divergence and convergence, autonomy and passivity, and emotional and
symbolic coexistence. The group of female college students is rational in general, but there are also some misconceptions, such as
imitative body consumption which is not commensurate with aesthetic literacy, utilitarian body consumption which is not in line with
aesthetic imagination, and attentional body consumption which is inconsistent with the aesthetic situation, thus lowering the aesthetic
quality of female college students. From the perspective of aesthetic education, female college students can be guided in terms of their
adherence to core beauty, the promotion of traditional beauty, the enrichment of content and aesthetic beauty, and the creation of
environmental beauty. This helps female college students form the correct concept of body consumption.

Key words: body consumption, aesthetic education, female college students, correction strategy