Abstract: Under the background of the development of the new era, it is inevitable that there are missing and misunderstandings
between different civilizations during the process of translation, transmission and acceptance. The subsequent "foreignization" is strong
enough to form a path that is conducive to the transformation and assimilation of the Chinese mode of discourse by heterogeneous
civilizations, so as to ultimately realize the spreading of Chinese culture in the world. Chinese culture should give play to its
subjectivity, take into account the inevitable trend of globalization when emphasizing its local characteristics, and explore the
combination of eastern and western discourse modes in the perspective of "otherness", so as to provide strategic inspiration for its own
approach to the world with the thought of "foreignization".

Key words: the "going out", of Chinese culture, Variation Theory, foreignization, strategy, translation