Using literature review and logical analysis, this study identifies and examines key problems in the development of campus football in China, including imbalanced resource allocation, diminished awareness of its educational value, and shortcomings in modern governance capacity. Grounded in cultural stratification theory, the study reveals that extensive material management, disjointed institutional implementation, irregular behavioral execution, and shortsighted spiritual cultivation are core obstacles hindering the growth of campus football. Guided by the new development philosophy, the paper proposes development strategies based on this theoretical lens: sustained innovation as the internal driver of comprehensive advancement; multi-party coordination as the regulatory mechanism for external demands; green ecology as the long-term space for healthy growth; full openness as a means to eliminate structural barriers; and shared access as the ultimate goal of balancing supply and demand in campus football resources.