Abstract: Against the backdrop of rural ethnic sports development practices, this study employs field research, in-depth interviews,
and questionnaire surveys to construct an analytical framework based on Partial Least Squares Structural Equation Modeling （PLSSEM）. It systematically explores the pathways and impact mechanisms through which digital technology facilitates the dissemination of ethnic sports culture industries. This study focuses on the developmental realities of rural ethnic sports, aiming to clarify the connotations and significance of integrating digital technology with ethnic sports, and to reveal its role in promoting high-quality rural development. By fully leveraging the driving advantages of digital technology, it assists in the modernization of traditional ethnic sports, propels the creative transformation and innovative development of the sports and cultural industry, defines the mission positioning and developmental direction of ethnic sports within a digital context, further stimulates endogenous momentum for rural revitalization, and advances the comprehensive enhancement of rural industrial revitalization and farmers' quality of life.

Key words: rural revitalization, digital technology, ethnic sports and cultural industry, industrial development