J4 ›› 2013, Vol. 12 ›› Issue (5): 6-10.

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On the Brand Strategies of "Yunnan 18 Oddities"

  

  1. College of Chinese Language and Literature, Dali University, Dali, Yunnan 671003, China
  • Received:2012-10-08 Revised:2013-03-01 Online:2013-05-15 Published:2013-05-15

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Abstract:

The brand of "Yunnan 18 oddities" is a unique brand of Yunnan Province, but the name of the most "Yunnan 18 oddities" products currently is not as famous as the legend of "Yunnan 18 oddities". According to the survey, the paper has made an analysis of the overall status quo of "Yunnan 18 oddities" brand management, and points out the problems in order to propose some countermeasures for the development of "Yunnan 18 oddities" brands.

Key words: "Yunnan 18 oddities", brand personality, consumers, brand strategy

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