西南石油大学学报(社会科学版) ›› 2021, Vol. 23 ›› Issue (6): 72-80.DOI: 10.11885/j.issn.1674-5094.2021.05.04.02

• 政治与法律 • 上一篇    下一篇

“大数据杀熟”行为的法律规制——以消费者权益保护为视角

许明月, 陈小维   

  1. 西南政法大学经济法学院, 重庆 渝北 401120
  • 收稿日期:2021-05-04 发布日期:2021-11-26
  • 通讯作者: 陈小维(1996-),女(汉族),广东清远人,硕士研究生,研究方向:经济法学。
  • 作者简介:许明月(1963-),男(汉族),安徽桐城人,教授,博士,研究方向:经济法学。

Legal Regulation of“ Big Data Discriminatory Pricing”——A Discussion from the Perspective of Consumer Protection

XU Mingyue, CHEN Xiaowei   

  1. School of Economic Law, Southwest University of Political Science & Law, Yubei Chongqing, 401120, China
  • Received:2021-05-04 Published:2021-11-26

摘要: 互联网与数据处理技术的广泛应用和深度融合,加剧了经营者和消费者之间信息不对称的鸿沟。近年来,一些互联网平台的“大数据杀熟”问题,频频侵犯着消费者的合法权益。面对掌握数据信息的经营者实施的“大数据杀熟”,消费者维权却因其隐匿性强、取证困难、维权成本高等原因而困难重重。为了从法律上有效规制“大数据杀熟”,不仅要提高执法机关的监管主动性和数字化监管水平,为电商市场发展营造法治化环境;还应强化经营者信息告知义务,明确经营者监管职责,促使经营者树立诚信经营理念;更需健全消费者救济机制,畅通线上救济渠道,充分发挥社会公众的监督作用。

关键词: 大数据杀熟, 价格歧视, 消费者权益, 知情权, 线上纠纷解决机制

Abstract: The extensive application and integration of Internet and data processing technology aggravate the information asymmetry between business operators and consumers. In recent years, business operators frequently violated the legitimate rights and interests of consumers who are faced with great difficulties in protecting their rights due to the nature of concealment of such violation, difficulties in obtaining evidence and the high cost. In order to effectively regulate big data discriminatory pricing by law,it is necessary to improve the supervision initiative and enhance digital supervision of law enforcement agencies so as to create a legal environment for the development of e-commerce market; we should also strengthen business operators' obligations and responsibilities for information disclosure, supervision and honest operation; and consumer relief mechanisms should also be improved via smooth online relief channels, and by giviy full play to the supervisory role of the public.

Key words: big data discriminatory pricing, price discrimination, consummation rights, right to know, online discrimination resolution mechanism

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