西南石油大学学报(社会科学版) ›› 2012, Vol. 14 ›› Issue (1): 90-95.DOI: 10.3863/j.issn.1674-5094.2012.01.017

• 经济学与管理学 • 上一篇    下一篇

我国家电上市公司竞争力研究

李治国 张辉 于美玲   

  1. 中国石油大学(华东)经济管理学院,山东 青岛 266555
  • 收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2012-01-01 发布日期:2012-01-01

COMPETITIVENESS RESEARCH OF LISTED HOUSEHOLD APPLIANCES COMPANIES IN CHINA

LI Zhi-guo ZHANG Hui YU Mei-ling   

  1. School of Economics & Management,China University of Petroleum,Qingdao Shandong,266555,China
  • Received:1900-01-01 Revised:1900-01-01 Online:2012-01-01 Published:2012-01-01

摘要: 改革开放30年来,中国家电行业发展迅速,成为我国为数不多的具有国际竞争力的行业之一,造就了海尔、海信等国际品牌,但大企业之间的竞争更加激烈,谋求新的发展已迫在眉睫。在节能、环保的政策背景下,针对家电业中许多企业出现的经济下滑或发展中遭遇的重大风险等困境,采用实证分析方法对家电上市企业的经营业绩和发展现状做出评价,得出阶段性排名,分析影响企业竞争力的因素,并结合家电行业的特点,根据分析结果提出了对策建议:一是扩大企业的有效规模;二是提高盈利和发展能力;三是鼓励自主开发。此研究为投资者提供决策信息,同时为家电企业优化管理、总结经验提供科学的决策依据。

关键词: 家电行业, 上市公司, 竞争力, 评价指标体系, 因子分析模型, 经营业绩

Abstract: Due to 30 years of reform and opening up,China′s household appliances industry has greatly developed,and has become one of the few internationally competitive industries.Haier,Hisense and other major international brands have been created.Through mergers and acquisitions,household appliances industry has gradually gone into the stable phase,but the competition between enterprises has become more intense.Under the circumstance of the national policy of energy saving and environmental protection,they are faced with great difficulties in further development.This paper,using the method of empirical analysis,evaluates the operating results of listed household electric appliances companies,and ranks them in order.Then we make an analysis of the factors that affect the competitiveness of enterprises.We hope to provide investors with decisionmaking information,and to help the household appliance companies to improve their management.

Key words: household appliances industry, listed companies, competitiveness, evaluation index system, factor analysis model, operating performance

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