数字技术驱动下消费者-品牌关系研究综述

傅琳雅

A Review of Researches on Consumer-Brand Relationship in the Context of Digital Technology

FU Linya

西南石油大学学报(社会科学版) . 2021, (1): 53 -59 . DOI: 10.11885/j.issn.1674-5094.2020.09.25.07