A deep understanding from the perspective of evolution of the external characteristics and internal reasons of urban and rural economic relations and the promotion of modernization has important implications for further understanding and promoting the integration of urban and rural economic development in the context of Chinese modernization. In the past 70 years of urban and rural economic development and modernization since the founding of the People’s Republic of China, the changes in urban and rural economic relations have always echoed the proposition of different stages of modernization. There is a high degree of consistency between the new journey of Chinese modernization and the logic of urban and rural economic integration. The key point of promoting urban and rural economic integration is to promote the integration of urban and rural elements, and the governance of urban and rural elements gives urban and rural economic relations a structure that conforms to the characteristics of the modernization development stage, and strongly supports the modernization process. It is necessary to further promote the two-way flow, efficient combination, rational allocation and orderly development of urban and rural factors through effective governance of economic factors, which is conducive to accelerating the integration of urban and rural economies and better promoting Chinese-style modernization.

Promotional videos of petroleum companies are one of the main ways to spread companies’philosophy and build their international images. Based on visual grammar theory, the study takes Sinopec’s English promotional image video ${Fueling}$ ${for}$ ${a}$ ${Better}$ ${Life}$ on the official websiteas the example. The usage of different modes as well as visual elements is counted to explore the multimodal strategies of Sinopec’s image to explores the petroleum company’s international image construction strategies. We found that through representation, interaction, composition meaning, Sinopec successfully creates a green, innovative, and caring image under the collaboration of multimodalities such as pictures, text, music, and movements. However, the international elements are insufficiently presented, international charity activities are not involved, the promotional language is limited to English, and audience interaction is rarely considered. We propose that petroleum companies coordinate the use of multimodalities including text and images to display more international elements such as foreign scenes, overseas projects, and international cooperation. More different languages should be used to establish audience interaction. By telling brand stories well, the international image of inclusiveness, reciprocity, responsibility, dedication, and sustainability will be constructed.

The Communist Party of China’s pursuit of modernization can be traced back to before the founding of the People's Republic of China, but China didn’t get on the right track of modernization until after the Third Plenary Session of the Eleventh Central Committee when Deng Xiaoping gave modernization the Chinese style connotation. After a historical review of “style”, “Chinese style”, and “modernization”, Deng Xiaoping timely introduced “modernization” and “Chinese style” simultaneously into the political discourse, which levered the economic development and preluded the trend of the times, enabling the economic base and superstructure interact in a positive manner. The connotation of “Chinese style” modernization has evolved into a complete and stable theoretical core in the discourse of basic standards, strategic steps, and value objectives, and thereby expanding the theoretical space of “Chinese style” modernization connotation and extending the theoretical life. The connotation demonstrates the nature of independence of China’s modernization path, clarifies the openness of China’s modernization path to the outside world, highlights the diverse choices of national modernization paths, and provides new strategies for other underdeveloped countries to achieve modernization.

Deng Xiaoping applied the thought of conscious initiative to China's revolution, construction and reform, and presented different theoretical and practical visions in different periods. In the process of Chinese revolution, Deng Xiaoping's active thinking and exploration is reflected in the overall situation, the situation, and promote the transition; in China's construction, Deng Xiaoping's active grasp and practice in the construction and practice of socialist construction tasks, steps and system; in the process of Chinese reform, Deng Xiaoping defined the methods and paths of the historical initiative through the innovation, strategic thinking and the courage to struggle. It is of important practical value to investigate Deng Xiaoping's active thought and practice.

The accelerated integration of digital technology and entity industry is the key to the development of digital economy. The influencer economy has brought new opportunities for the digital development of entity industry. It is particularly important to explore the mechanism and implementation path of internet traffic that enables the entity industry in this context. Based on the internal logic of internet traffic, this paper explains the mechanism and implementation path of internet traffic enabling entity industry with the evolution of the internal dominant logic of internet traffic. According to the research, the internal logic of internet traffic is driven by the key variables of internet traffic, and based on the dominant logic, internet traffic empowers the development of the entity industry through the internal mechanism of spatial empowerment, brand empowerment, platform empowerment and data empowerment in the form of spatial traffic, brand traffic, platform traffic and relational traffic. Through traffic acquisition, traffic retention and diversion, accurate customer acquisition and traffic monetization, the value of internet traffic to the entity industry can be created, and the internal impetus for the innovative development of the real industry can be provided.

Streamer reputation is an important signal for consumer live shopping and a key factor for streamer to win market position, and safeguarding a good streamer reputation is a core issue that streamer team should take seriously. This study explores the impact mechanisms of negative events on the reputation of streamer and post-event repair strategies using a situational experiment method. The results indicate that morality negative events and ability negative events exhibit no significant difference in their negative impacts on the affect-based reputation of streamers, but ability negative events significantly reduce the cognition-based reputation of streamers. Consumers’trust on streamers’ability and on streamers’benevolence play mediating roles to the impact of negative events on cognition-based reputation and affect-based reputation of streamers. There is a significant interaction between the types of streamer negative events and repair strategies. In the cases of ability negative events, benefit-aimed repair strategy are more effective in restoring consumers' trust and reputation of streamers than emotion-aimed repair strategy. In the cases of morality negative events, there is no significant difference in the effectiveness of the two repair strategies. Therefore, streamers should pay attention to the negative impact of negative events and adopt targeted repair strategies according to the type of negative events.

The concept of “lucid waters and lush mountains are invaluable assets” emphasizes the harmonious coexistence of economic development and environmental protection. As the core force of the real economy, the manufacturing industry is an important component of China's economic development and environmental protection. Based on the data of A-share manufacturing listed companies on the Shanghai and Shenzhen Stock Exchanges from 2018 to 2022, this article explores the intrinsic relationship between environmental taxes and financial performance of manufacturing industry, with consideration of the mediating effect of technological innovation.The results show that environmental taxes can promote the improvement of manufacturing industry financial performance and has a positive lag effect.Environmental taxes can also incentivize technological innovation in the manufacturing industry, though there is a certain time lag in the effect.Technological innovation serves as a bridge between environmental taxes and financial performance, playing a crucial mediating role. Therefore, the government should formulate more targeted environmental tax policies to promote green transformation and sustainable development in the manufacturing industry.

The report of the 20th National Congress of the Communist Party of China pointed out that achieving common prosperity for all people is the characteristic and essential requirement of Chinese path to modernization, and stressed that we must closely focus on the main social contradictions in the new era to promote all work. Comprehensively studying, grasping and implementing the spirit of the 20th National Congress of the Communist Party of China, and solidly promoting common prosperity in solving major social contradictions, we should focus on grasping the theoretical basis for promoting common prosperity through solving major social contradictions from three aspects: fundamental driving force, leading role, and fundamental methods. It is necessary to systematically sort out the historical process of the Party's leadership of the people in solving the main social contradictions in order to promote common prosperity through the dialectical unity of history and logic. In the new stage of development, to solidly promote common prosperity by solving the main social contradictions, we must adhere to the theoretical requirements of Marxist theory of contradiction and draw on historical experiences, and seize the most arduous task of achieving common prosperity.

From December 1922 to March 1923, while recovering from an illness, Lenin dictated the last three letters and five articles in his life, which are known as ${Lenin's}$ ${Testament}$. In these letters and articles, Lenin made reflections on the Russian Revolution and construction and further on the cultural issues in the construction of socialism in Russia and put forward many thoughts that had an important influence later. These thoughts include how to solve the predicament of Russian cultural development, how to improve the cultural literacy of government agency staff, and how to vigorously develop primary national education, and strengthen rural cultural construction, etc., reflecting Lenin's care and worry about cultural issues in his later years. Looked back at ${Lenin's}$ ${Testament}$ a hundred years later, the cultural construction thoughts therein still have very important significance for the continuous promotion of cultural construction of socialism with Chinese characteristics in the new era.

In the current era, the impact of online public opinion is significant and far-reaching, and it has a close coupling relationship with ideological and political education in universities in terms of object, content, process, and effect. Facing the challenges of online public opinion, it is of great significance to conduct research on the educational subject, educational object, and educational environment of ideological and political education in universities. Based on this, a three-dimensional response path for ideological and political education in universities can be innovated from three levels: micro, meso, and macro. At the micro level, attention should be paid to the transformation and innovation of supply and demand, at the meso level, efforts should be made to accelerate the construction of a long-term mechanism for responding to online public opinion in universities, and at the macro level, the social environment for the dissemination of online public opinion should be standardized and optimized.

In the digital age, the Internet hospital comes into being on the basis of algorithm technology, and it bears the responsibility of protecting private rights and interests in the collection, storage, mining and application of patients' personal information. The principle of proportion, a legal principle to ensure the balance of interests, is of great significance in regulating the establishment of Internet hospital diagnosis and treatment service agreements, balancing the interests of Internet hospitals and patients' personal information rights and interests, and in improving the multiple protection mechanism of patients' personal information rights and interests. At present, there exist problems in patients' personal information right and interest protection in Internet hospitals such as maliciously caused insurance difficulties, targeted commercial advertisements, and significantly increased safety risks. Therefore, the principle of proportionality should be followed, and the legitimacy, appropriateness, necessity, and balance should be emphasized by in information reviewing so that the interests of Internet hospitals and patients' personal information is balanced by rewriting the consent rules, establishing data supervision platforms, and by introducing reasonable judgment mechanisms.

Delivery rider outsourcing prevails in the food-delivery business. After the contractor signs an agreement with the platform enterprise for the delivery business, the platform enterprise gets covered up with the algorithm in this special mode of outsourcing so as to avoid the legal liabilities it should bear, such as the vicarious liability stipulated in Article 1191 of the ${Civil}$ ${Code}$. In cases of outsourced delivery rider causing damage to a third party, both platform enterprises and contractors should be the subjects of vicarious liability considering their actual control of delivery riders if the court judges beyond the superficial characteristic of the outsourcing mode. However, platform enterprises and contractors have different degrees of control over the delivery riders, their vicarious liability should go with the different degree of control. In addition, the delivery rider is not exempt from his/her liability, and the platform enterprise and contractor are entitled to pursue recovery from the delivery rider when he/she commits gross negligence.

Since the 18th CPC National Congress, the protection, research and inheritance of red resources have become an important issue in the construction of socialist culture with Chinese characteristics in the new era. Red sports is an important carrier of advanced socialist culture and excellent traditional Chinese sports culture. However, in the study of red sports theory, there exist problems of imprecise expression, unclear connotation and inaccurate denotation, which affect the academic exchange of red sports research and restrict the guiding role of red sports theory in practice. Red sports resources are characteristic of red culture with the essential attribute of popularity with the people. Red sports culture is the internal attribute of red sports, and red sports resources are the external attribute of red sports. Red sports resources fall into two types: explicit and implicit. In the future, the academic circle should further strengthen researches on the internal attributes of red sports, strengthen the protection and utilization of red sports resources and innovation in practice, and strike a balance between the cultural and market elements of red sports resources.

“Petrophysics” is a key fundamental course for petroleum engineering majors, and the course teaching quality directly affect the cultivation quality of the undergraduates majoring in petroleum engineering. Based on the analysis of the characteristics of “Petrophysics” course and the problems emerged in traditional offline teaching mode, the necessity and the feasibility of “online and offline” blended teaching mode are discussed. Under the guidance of Constructivism Learning Theory and First Principles of Instruction, the blended teaching mode for “Petrophysics” course is constructed by deeply integrating information technology with course teaching. The blended teaching mode, which is characterized by “teacher-guided and students-centered”, aims to promote deep learning and to cultivate higher-order thinking skills of students. Teaching practice shows that the blended teaching mode can effectively improve the teaching results of “Petrophysics” course, and it is also beneficial to the cultivation of both engineering application abilities and creative thinking abilities of students.