Abstract:

From perspective of “Qihoo360”v.Tencent case, the paper presents Internet industry boast following features: rapid Innovation and spread, two-sided market, and cheap or free product, all these caused existing anti-monopoly has become inapplicable for Internet relevant market definition, on the other hand, there are some problems in Internet anti-monopoly practices in China.This paper proposes a solution, that is, from Internet-related markets including Internet-related products market, the Internet relevant geographic market and Internet-related time market three dimensions to be considered. Only the combination of Internet -based market characteristics and product features, can accurately define the relevant Internet market, and thus guide Internet antitrust practices in order to maintain fair competition, freedom and orderly manner in the Internet market.

Key words: Internet market, Internet market competition, Internet anti-monopoly, Internet-relevant market definition, Qihoo 360 v. Tencent case