Abstract:

DOI is characteristic of uniqueness，permanency，compatibility，traceability and maintainability，and has been
widely applied to the registration of journal articles，scientific data，diagrams of data，books and conference papers in foreign
publishing circles，but DOI is just at its infancy in China and there are problems in the application of DOI in domestic publishing
circles. To improve the dissemination efficiency，DOI should be applied to increasing page view，offering multi access to
visitors，integrating citation resources，promoting timely publication and to raising journal impact factor. Given the prominent
promotion in dissemination and digitalization of scientific journals made by DOI，scientific journal publishers should make full
use of it，registering DOI for journals to promote their displaying amount and citation ratio.

Key words: DOI, scientific journals, dissemination efficiency, digitalization of journals