Abstract: The consumer group of the 1980s generation will gradually become the potential of the hotel market，and the hotels and their products must undergo numerous tests before they are accepted by the 1980s generation who has their own consumption characteristics.Single hotels have problems in their marketing via the Internet.There is still room for improvement in their concept and awareness of and their capacity for online marketing，and their web design and Internet security.The author brings forward that single hotels should first relocate their target market and provide personalized products.An effective online direct marketing system should be established so as to promote internet interaction and experiential marketing.Emphasis should also put on the construction of online marketing team through crowdsourcing.

Key words: single hotel, the 1980s generation, online marketing strategy, direct marketing, online direct marketing system