Abstract:

Up to now，many theoretical achievements have been gained，based on lots of researches into Chinese floating population from different aspects.But few researchers have analyzed the behavior of floating population from the angle of information acquisition.This essay，using the herd behavior theory，analyzes today′s Chinese floating population from a new aspect.It says that herd behavior in China′s floating population at present，which is of both positive and negative effect on China′s economic development and optimization of human resources，is mainly caused by the following factors: relatives and friends recommendation，government direction and recommendation，reputation of a destination city or organization，and individual blind following.The author then suggests that government at all levels should take effective measures to improve management of floating population and offer better services to them by offering and analyzing information and by offering policy-related guidance.

Key words: herd behavior, information, floating population, rural labor