Abstract:

The study on corporate social responsibility is originated from foreign countries，but it corresponds with China’s traditional ideology，and sense of righteousness. The content of social responsibility of agricultural enterprises in China was formerly analyzed from the perspective of enterprise operation and management. However，the particularity of“agriculture related issues”determines that agricultural enterprise plays a pivotal role in mobilizing rural development and leading farmers to get rich. This research on social responsibility of China’s agricultural enterprises from the perspective of improving rural development concludes the following social responsibilities of agricultural enterprises: improving agricultural production (besides meeting enterprises’ demand for profit，emphases should be laid on natural environment protection and ensuring safety of production)，protecting farmers’ interests (giving priority to ensure farmers’ interests and development when involved in transaction，competition，agreement with farmers，and in employment of farmers)，and guaranteeing food security and taking consumers’ health and safety as the criterion to producing and processing agricultural produce，making sure that production is carried out according to regulations and is under supervision.

Key words: agriculture enterprise, social responsibility, rural development, agricultural production, food safety