Abstract: Small and medium private enterprises have been faced with financing difficulties. The development of Internet finance has broadened financing channels, reduced financing costs, and brought new opportunities for its innovative financing model development. To a certain extent, Internet finance has solved the problems of information asymmetry, single financing channels, and low financing efficiency, and alleviated financing difficulties, and promoted the innovation and development of financing models. But it still faces many challenges. The inadequacy of relevant laws and regulations, internet technology risks, and lack of funding sources have driven small and medium private enterprises to focus on strengthening scientific and technological innovation capabilities to improve its core competitiveness, and to strengthen cooperation among companies. The government must also improve relevant laws and regulations, maintain a fair market competition environment, appropriately reduce financial entry barriers, simplify financing application procedures, and enable them to continue and develop healthily with the promotion of Internet technology.

Key words: Internet finance, small and medium private enterprises, financing, credit financing risk, enterprise credit information management