关键词: 信用政策, 客户满意, 成品油企业

Abstract:

Credit policies have significant impacts on customers' satisfaction. This paper presents the rationales of credit policy designing for retailing oil companies and summarizes experiences drawn from successful practices of China retailing oil companies. In this paper, we set up a system of customers' satisfaction consisted of steps; risk classification-responsibility mechanism setting-process control-measures to enlarge customers'satisfaction. The basic laws we should obey when we design credit policies for retailing oil companies in different phases of life cycle are presented in the
end.

Key words: credit policy, customers'satisfaction, retailing oil company