Abstract: At present, rural tourism has become the main means of people's leisure and entertainment, but the development of regional specialty brands that have important influence on rural tourism development has been slow. Although in recent years people have recognized the influence of regional specialty brands on the long-term development of rural tourism, the featured regional brand image in rural areas is still vague and has little influence. It has not yet become a new engine for driving rural tourism. The development of rural tourism in the context of the strategy of rural revitalization should be based on reality. Based on the region's unique resources and location advantages, it constantly explores regional features, builds regional brand names, and continuously improves rural areas through the use of "one village, one product" and "one product from multiple villages" in order to constantly develop the regional brand industrial chain and to create unique regional brand chains to promote the sustainable development of rural tourism.

Key words: rural tourism, regional featured brand, rural revitalization