Folk Festivals in the Vision of Communication

Abstract

Abstract:

Folk festival is a special and universal cultural form of human society. Taking folk festivals as texts of cultural
communication and applying the theory of contemporary communication, this study analyzes characteristics of cultural transmission in perspectives of subject, media, content, object and effect of communication.

Key words: folk festival, communication, characteristics of communication

CLC Number:

C912

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MIAO Rui. Folk Festivals in the Vision of Communication[J]. J4, 2011, 10(1): 14-15.

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