关键词: 少数民族地区, 文化宣传, 大理市融媒体中心, 对策研究

Abstract:

Dali Converging Media Center has both achievements and shortcomings in the comprehensive transmission of information. Particularly， there are problems such as single form of cultural programs， simple dissemination of cultural programs， insufficient participation rate and low communication efficiency in the Bai cultural diffusion. Based on the current situation of Dali Bai culture communication， it is suggested that Dali Converging Media Center should， firstly， scientifically and reasonably set up different cultural program sections for different audiences； secondly， continuously integrate interactive and participatory livestreaming； thirdly， build beautiful countryside in combination with poverty alleviation， and establish a large cultural database in combination with artificial intelligence； and finally， build and promote Dali's cultural brand. In the end， the goals of inheriting Bai culture and passing on Chinese culture， building a socialist cultural power， promoting cultural self-confidence and self-improvement， and taking the road of cultural self-confidence will be achieved.

Key words:

minority areas, cultural propaganda, Dali Converging Media Center, countermeasures