论喜洲古镇文化资源资本化转变的路径选择

J4 ›› 2011, Vol. 10 ›› Issue (9): 14-16.

论喜洲古镇文化资源资本化转变的路径选择

喜洲古镇拥有得天独厚的文化资源，是其发展古镇个性的重要倚仗。为避免其文化资源向资本转化过程中出现困境，可在找准古镇定位的基础上，实行文化资源的“CI”管理，集中展示其文化资源是当前适宜的文化营销选择。

1.大理学院经济与管理学院，云南大理671003； 2.大理日报社，云南大理 671000

收稿日期:2011-04-25 修回日期:2011-05-18 出版日期:2011-09-15 发布日期:2011-09-15
作者简介:朱波，副教授，主要从事媒介与社会研究，民族文化传播研究.
基金资助:
云南省教育厅科研基金资助项目（07Y21843）

Path Selection in the Transition of Cultural Resources Capitalization in Xizhou Ancient Town

Unique cultural resources have been an important foundation for its featured development of Xizhou Ancient Town. In order to avoid the dilemma during the capitalization of its cultural resources, we can implement the "CI" management of the cultural resources and show that its cultural resources are a currently proper cultural marketing option on the basis of a proper evaluation of the ancient town.

1.College of Economics and Management, Dali University, Dali, Yunnan 671003, China;
2. Dali Daily Agency, Dali, Yunnan 671000, China

Received:2011-04-25 Revised:2011-05-18 Online:2011-09-15 Published:2011-09-15

摘要/Abstract

摘要：

关键词: 喜洲古镇, 文化资源, 资本化, 路径选择

Abstract:

Key words: Xizhou Ancient Town, cultural resources, capitalization, path selection

中图分类号:

G124

. 论喜洲古镇文化资源资本化转变的路径选择[J]. J4, 2011, 10(9): 14-16.

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