J4 ›› 2012, Vol. 11 ›› Issue (5): 92-96.
建设好高校内部学生公共关系对高校发展具有重要意义。但目前高校内管理层对学生公众现状认知不足，学校自身配
套机制、体制不完善，缺乏成熟的公关管理经验指导，制约了高校学生公共关系的开展。为此，高校必须做好公关调研，促进教育观念与教育机制体制的转变，探索公关管理新模式。
Good internal university student's public relations are significant to the development of university. Currently, the
development of university student's public relations has been restrained by the inadequate understanding of the internal university management, the imperfection of the related mechanism and system in the university, and the lack of developed management experience and guidance to public relations. The paper suggests that universities research the public relations, promote the transition of educational concepts and mechanisms and explore new mode of public management.
摘要：
建设好高校内部学生公共关系对高校发展具有重要意义。但目前高校内管理层对学生公众现状认知不足，学校自身配
套机制、体制不完善，缺乏成熟的公关管理经验指导，制约了高校学生公共关系的开展。为此，高校必须做好公关调研，促进教育观念与教育机制体制的转变，探索公关管理新模式。
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