“云南十八怪”品牌包装插图设计

J4 ›› 2012, Vol. 11 ›› Issue (8): 58-61.

“云南十八怪”品牌包装插图设计

针对“云南十八怪”系列产品包装设计存在的问题作出剖析并提出相应对策，利用设计实例来解释在“云南十八怪”产品包装插图中地域元素的现代运用，彰显云南民族工艺品的民族性、文化性和审美性，有效塑造“十八怪”品牌新形象，产生文化品牌效应和经济效益。

1.大理学院文学院，云南大理 671003；2.湖南工业大学包装设计艺术学院，湖南株洲 412000

收稿日期:2012-04-20 出版日期:2012-08-15 发布日期:2012-08-15
作者简介:宁丽丽，讲师，主要从事包装艺术研究.
基金资助:
云南省教育厅科研基金资助项目（2010Y352）

Illustration Design for Eighteen Wonders of Yunnan Brand's Packaging

To make analysis on the existing problems of packaging design of eighteen wonders of Yunnan series and to put forward corresponding countermeasures, this paper explains geographical elements which are used in a modern way to highlight the nationality, culture and aesthetics of handicrafts in Yunnan. By this means, a new brand image of the Eighteen wonders of Yunnan can be established, and the cultural brand effect , as well as economic benefits, can be created. These are crucial for the eighteen
wonders of Yunnan to effectively shape a new brand image, form the cultural brand effect and make economic benefits.

1. College of Literature, Dali University, Dali,Yunnan 671003,China；
2. School of Packaging Design & Art ，Hunan University of Technology，Zhuzhou,Hunan 412000, China

Received:2012-04-20 Online:2012-08-15 Published:2012-08-15

摘要/Abstract

摘要：

关键词: 云南十八怪, 品牌形象, 包装插图设计

Abstract:

Key words: eighteen wonders of Yunnan, brand image, packaging illustration design

中图分类号:

宁丽丽, 宁丹华. “云南十八怪”品牌包装插图设计[J]. J4, 2012, 11(8): 58-61.

NING Li-Li, NING Dan-Hua. Illustration Design for Eighteen Wonders of Yunnan Brand's Packaging[J]. J4, 2012, 11(8): 58-61.

[1]	宁丽丽, 李春梅. “云南十八怪”品牌策略探析[J]. J4, 2013, 12(5): 6-10.
[2]	宁丽丽. 外地人看“云南十八怪” —— 关于“云南十八怪”现象及产品认知度的调查[J]. J4, 2011, 10(5): 8-11.