关键词: 符号互动论, 民族体育旅游, 主客互动, 内容与方式

Abstract: Explaining the main view of the symbol interaction theory, this article points out that there are two kinds of symbols included in the national sports tourism: one is materialized symbols as inheriting carrier of the significance, and the other is "ideographic attitude" and "language". Four different types of role orientations were classified from the perspectives of the tourism residents and tourists respectively. Based on this, the content and the way of the interaction between subject and object in different role orientations were analyzed one by one. It is proposed that the residents should break through the shackles of the traditional role orientation in national sports tourism, pay attention to the collection and interpretation of the tourists' signs, adjust their interactive mode in time according to the role orientation of tourists, and transmit their own symbol information to the tourists timely and effectively to help them eliminate misgivings and prejudices in order to create a good image of sports tourism.

Key words: symbol interaction theory, national sports tourism, interaction between subject and object, content and way