大理大学学报

• 管理学-领导科学 • 上一篇    

精准扶贫视角下张家界PPT发展战略研究#br#

伍海琳,夏杰   

  1. 长沙师范学院经济管理系,长沙410100
  • 收稿日期:2017-10-19 修回日期:2017-11-18 出版日期:2018-01-15 发布日期:2018-01-15
  • 作者简介:伍海琳,教授,主要从事高等教育及旅游经济研究.
  • 基金资助:
    湖南省情决策咨询课题“精准扶贫视角下张家界旅游扶贫PPT发展战略研究”(16jcc08);湖南省自然科学基
    金项目“基于VR技术非物质文化遗产保护与活化石研究”(2017JJ2282);湖南省哲学社会科学基金项目“基
    于互联网平台游客行为与城市旅游意向建构研究”(17YBA025)

A Study on the Implementation of PPT Tourism Strategy in Zhangjiajie#br#

Wu Hailin, Xia Jie   

  1. Changsha Normal College, Changsha 410100, China
  • Received:2017-10-19 Revised:2017-11-18 Online:2018-01-15 Published:2018-01-15

摘要: 精准扶贫已成为新形势下的热点,旅游精准扶贫是推行精准扶贫极为重要的举措。应通过以下途径来解决当下张家
界PPT发展战略存在的问题:以点带面,依托地区旅游资源,精准制定旅游特色产品发展策略,打造旅游产业特色;合作共享,
构建张家界各级政府联动机制,精准实施旅游扶贫动态管理;分类引导,完善旅游扶贫补偿机制,精准惠及旅游扶贫目标对象。

关键词: 旅游扶贫, 张家界, PPT, 发展战略

Abstract: Targeted poverty alleviation has become a hot topic under the new situation, and targeted touristic poverty alleviation is an
extremely important measure for its implementation. Problems of PPT development strategy in Zhangjiajie should be solved in the
following ways. Firstly, we should promote work in all areas by drawing upon the experience gained on key points. Based on regional
tourist resources, featured products should be strategically promoted in order to build up a featured tourist industry. Secondly, with
cooperative and sharing mechanisms, governments of all levels in Zhangjiajie can be interconnected and the administrative
managements in the targeted poverty alleviation will be dynamic. Thirdly, the compensation mechanism in the targeted touristic poverty
alleviation should be improved in order to ensure an accurate list of beneficiaries.

Key words: touristic poverty alleviation, Zhangjiajie, PPT, strategies