文旅消费视域下媒介景观的生产与传播探析

大理大学学报 ›› 2025, Vol. 10 ›› Issue (11): 88-93.

文旅消费视域下媒介景观的生产与传播探析

安徽广播影视职业技术学院新闻传播学院，合肥　230011

出版日期:2025-11-15 发布日期:2025-12-05
基金资助:
安徽省科研计划编制重点项目（2024AH052309）

A Study on the Production and Dissemination of Media Landscapes from the Perspective of Cultural and Tourism Consumption

School of Journalism and Communication, Anhui Broadcasting Movie and Television College, Hefei 230011, China

Online:2025-11-15 Published:2025-12-05

摘要/Abstract

摘要：

数智时代，文旅消费从传统线下的具身体验过程演变为从社交媒介获取信息、表达个性、社群交流、认知输出、文本生产等综合复杂过程，媒介景观的生产与传播不仅是文旅信息的传授过程，更是数据生产、内容创作和汇聚流量的消费行为。立足于文旅消费的视域，从媒介景观的生产逻辑与传播机制出发，结合其生产与传播特点，探析媒介景观的生产传播价值是重要的议题。

关键词: 文旅消费, 媒介景观, 生产逻辑, 传播机制

Abstract:

In the era of digital intelligence, cultural and tourism consumption has evolved from traditional offline physical experiences into a complex, multifaceted process encompassing information acquisition via social media, self-expression, community

interaction, knowledge dissemination, and text production. The production and dissemination of media landscapes represent not merely the transmission of cultural and tourism information, but also constitute consumer behaviors involving data generation, content creation,and traffic aggregation. From the perspective of cultural and tourism consumption, examining the production and dissemination value of media landscapes based on their production logic and dissemination mechanisms while accounting for their unique characteristics is a critical research topic.

Key words: cultural and tourism consumption, media spectacle, production logic, dissemination mechanism

卢　娟.

文旅消费视域下媒介景观的生产与传播探析

[J]. 大理大学学报, 2025, 10(11): 88-93.

Lu Juan .

A Study on the Production and Dissemination of Media Landscapes from the Perspective of Cultural and Tourism Consumption

[J]. Journal of Dali University, 2025, 10(11): 88-93.