关键词: 白族传统节日, 体育旅游, 资源, 市场, 大理

Abstract: In order to better develop Dali Bai's traditional festival sports tourism, this paper adopts the research methods of literature review, interview, field investigation, etc. to carry out on-the-spot investigation of Dali Bai's traditional festivals suitable for sports tourism, such as March Street Ethnic Festival, Raosanling Festival, Torch Festival, Shuahai Festival, etc. The analysis of sports tourism
resources and market shows that Dali Bai's traditional festivals are numerous, rich in material resources, and have great potential for
market development, which should be considered as a whole to draw up the overall development plan of the Bai's traditional festival
sports tourism, to concentrate on the development of advantageous and characteristic items, to merge in multiple ways, to seek the way of rapid development, to connect with international horse racing in innovative way, to improve the competition system and the concept of competition, and to strive to create a "national+ international" brand.

Key words: traditional festivals of the Bai, sports tourism, resources, market, Dali