关键词: 语言景观, 多语, 丽江市, 东巴文, 语言政策

Abstract:

 The linguistic landscapes in public spaces， as the authentic portrait of language used in a region， reveal the language policy and the power relationship among different groups， and reflect the culture orientation and identity choice behind the language use. Based on the empirical data of photos and structured interviews， this paper makes an investigation of the linguistic landscape of Shuhe ancient town in Lijiang. The research results reflect the consistency and deviation between language policy and implementation， the unity and separation between information function and symbolic function of language landscape， and the confrontation and compromise between globalization and localization.

Key words: linguistic landscape, multilingualism, Lijiang, Dongba characters, language policy