关键词:

受众心理需求, 博物馆, 文创设计

Abstract:

In the modern society， cultural creative products have gradually become a new design form and cultural development phenomenon， which has received extensive attention from the society. The development and design of cultural and creative products for museums is not only to gain a competitive advantage in the fierce market， but also to fulfill the educational function and social responsibility of museums. Since the vast audiences of museums are the main consumers of the cultural and creative products， the designers must consider their psychological needs， and it is necessary to understand the concept and main types of cultural and creative products in museums， to analyze the types and psychological characteristics of museum audiences， to clarify the impact of psychology on cultural and creative design of museums， and to design diversified and innovative cultural and creative products on the basis of the psychological needs of the audiences.

Key words:

audience psychological needs, museums, cultural and creative design

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