传播学视野中的民俗节日

J4 ›› 2011, Vol. 10 ›› Issue (1): 14-15.

传播学视野中的民俗节日

大理学院文学院，云南大理 671003

收稿日期:2010-09-16 出版日期:2011-01-01 发布日期:2011-01-01
作者简介:苗瑞，讲师，主要从事传播学和广播电视艺术学研究.

Folk Festivals in the Vision of Communication

College of Chinese Language and Literature, Dali University, Dali, Yunnan 671003, China

Received:2010-09-16 Online:2011-01-01 Published:2011-01-01

摘要/Abstract

摘要：

民俗节日是人类社会生活中一种独特而又普遍的人类文化行为。把民俗节日视作文化传播文本，运用现代传播学的重
要理论，从传播主体、传播媒介、传播内容、受传者、传播效果五个方面分析民俗节日的文化传播特性，有助于民族传播学的建构。

关键词: 民俗节日, 传播学, 传播特性

Abstract:

Folk festival is a special and universal cultural form of human society. Taking folk festivals as texts of cultural
communication and applying the theory of contemporary communication, this study analyzes characteristics of cultural transmission in perspectives of subject, media, content, object and effect of communication.

Key words: folk festival, communication, characteristics of communication

中图分类号:

C912

苗瑞. 传播学视野中的民俗节日[J]. J4, 2011, 10(1): 14-15.

MIAO Rui. Folk Festivals in the Vision of Communication[J]. J4, 2011, 10(1): 14-15.

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