J4 ›› 2010, Vol. 9 ›› Issue (1): 34-37.

• 经济社会发展 • 上一篇    下一篇

大理古城旅游酒吧文化感知实证研究

  

  1. 大理学院经济与管理学院,云南大理 671003
  • 收稿日期:2009-10-28 修回日期:2009-12-10 出版日期:2010-01-15 发布日期:2010-01-15
  • 作者简介:龙肖毅,副教授,主要从事旅游文化及教育教学管理研究.

An Empirical Study of Tourist Bar Culture Sensation in Dali Old Town

  1. College of Economics and Management, Dali University, Dali, Yunnan 671003, China
  • Received:2009-10-28 Revised:2009-12-10 Online:2010-01-15 Published:2010-01-15

摘要:

通过对大理古城旅游酒吧文化感知的实证研究,表明:游客对大理古城旅游酒吧的“精神体验文化感知”和“交往文化感
知”具有很高的认同度,其更好地满足了游客体验休闲放松、交往文化的需要;“很有异国情调”、“可了解目的地风俗”认同度一般,说明酒吧很少具有本地风格与特色文化;绝大多数游客对于旅游酒吧是“寻求精神刺激的地方”及对“一夜情”的认同度都很低。

关键词: 旅游酒吧, 文化感知, 大理古城

Abstract:

The empirical study of tourist bar culture sensation in Dali Old Town indicates that tourists hold approval attitude toward the sensation of spiritual experience and the sensation of cultural communication. For the sensation meets the tourists' need for relaxation and cultural exchange. The degree of approval is not high for experiencing foreign styles or understanding the local customs of the destination. The bars seldom embody the local style or local culture. The most tourists do not agree that the bars are a place for seeking spiritual stimulation, and the degree of approval is lower for "one night stand."

Key words: tourist bar, cultural sensation, Dali Old Town

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