关键词: 公共关系, 专业教育, 西部, 高校

Abstract:

The professional education of public relations is less developed among colleges in the western China. Dali University，the only university set up undergraduate major of public relations in the western China，faced some problems including lack of characteristic specialty orientation，vague educational goals，unclear class- system construction idea，insufficiency of teaching resources (teachers，textbooks and practice). To some extent，these problems seemed to be the common problems in western Yunnan PR education; the exploration and discussion on these issues will positively improve PR education and the major construction in western China.

Key words: public relations, professional education, western region, universities